DoubleRadius helps our Reseller customers succeed by offering a combination of unique resources. These previously included our Reseller Program and Consultation Services, but now also include our Reseller Guide, shown below. By reading our Reseller Guide, you’ll learn about potentially missed opportunities, see examples of various types of reseller businesses, plus understand how to tap into all that DoubleRadius has to offer.

What exactly is a “Reseller?” Our experience shows this to include those selling products through distribution, retail, and ecommerce. However, it also includes Managed Service Providers (MSPs) and Systems Integrators (SIs), offering both products and services to their end customers. As such, our Reseller Guide has been written to address these various aspects of the Reseller business.

Reseller Guide

Review the chapters below or download the full guide by filling out the form on this page.

  1. Wireless Networking Opportunities
  2. Opportunities with Other Tech
  3. Reseller Program
  4. Consultation Services
  5. Training, Education & Information
  6. Reseller Use Case #1 Distributor, Retailer & Etailer
  7. Reseller Use Case #2 MSP & Systems Integrator
  8. Reseller Use Case #3 MSP & Systems Integrator

Chapter 1 - Wireless Networking Opportunities

New Ideas for Integration and Managed Services
This chapter and the next list a variety of services that MSPs and SIs can incorporate into their business model. We begin here with wireless networking, and continue in the next chapter with other related technologies. For companies with technicians already in the field, these services could be natural extensions of current offerings. These new services can be an effective way to increase revenue with existing customers, and also to expand a customer base.

Enterprise / Campus WiFi
Managed campus-wide WiFi can be an excellent way to build a recurring revenue model. A comprehensive plan includes network design, deployment, monitoring, management, support, and upgrading.

DoubleRadius is the distribution partner for Inviacom, a highly successful MSP that serves retirement communities nationwide. Until its recent acquisition in May of 2020, Inviacom was our sister company for nine years. As a fully managed tech provider, they offer managed wireless internet networks, VoIP and TV solutions, IoT, and technology training for more than 100 senior communities. Inviacom also serves the education and hospitality markets, providing high-speed campus WiFi solutions for student housing and recreation facilities.

Our symbiotic relationship and knowledge-sharing with Inviacom over the years has enabled us to support and advise our customers that aspire to provide managed service or successfully scale their existing MSP business. DoubleRadius can help your company with network design, product selection, and service offerings as you look for ways to grow and increase profitability.

WiFi Hotspots
Connectivity can be the determining factor for where consumers bring their business. Whether in an office park, hotel, coffee shop or elsewhere, staying connected in real time is often a requirement. Bottom line - establishments that offer WiFi access tend to have happier customers that spend more money. Additional scenarios where our SI customers have deployed WiFi hotspots include RV parks, marinas, truck stops and others.

DoubleRadius can help your company deploy WiFi hotspots into any environment. Whether managed by your team or the client, our Managed WiFi Checklist explains important factors to consider:

  • Design aesthetics
  • Specs - frequency, speed, etc.
  • Footprint
  • Scalability
  • Ease of deployment and management

We’ll also keep you informed on the latest tech developments. For example, our article on the Emergence of WiFi 6 as Our World Demands Greater Connection reflects how the WiFi technology continues to evolve. Additionally, we’ll keep you informed of the latest WiFi product developments and release dates as exciting new options become available.

Point-to-Point Wireless Backhaul
Point-to-Point (PTP) backhaul links deliver high capacity wireless connectivity over long distances, despite challenging terrain. PTP backhaul is the cost effective alternative to digging fiber, with practical applications including:

  • Building-to-building connectivity
  • Video surveillance backhaul
  • T1 replacement or redundancy
  • Micro-pop / hotspot backhaul

Wireless Backhaul Advantages Over Fiber
Digging fiber is no longer the only option for reaching gigabit link speed. In addition to fiber-like speeds and lower cost of deployment, wireless PTP advantages over fiber include:

  • Versatility - Easily crosses highways, railroads, or bodies of water.
  • Simplicity - Avoids challenging right of way issues, and can be deploy easily in urban environments and brownfield buildings.
  • Environmental friendliness - No digging or destruction of the environment.
  • Shorter time to service and ROI - Customers get connected quicker, and earning starts almost immediately.
  • Reduction in accidental damage - No more truck rolls associated with fiber optic damage from utilities and other companies digging in the coverage area.
  • More easily protected - Only ends need to be physically secured.

A Word about E-Band mmWave Point-to-Point
E-Band is approximately 13 GHz of “lightly licensed” millimeter wave spectrum in 70, 80 and 90 GHz. Our E-Band Opportunities webinar explains its inherent advantages over microwave, primarily regarding capacity. E-band link capacity for 1+0 radio configurations can deliver up to 10 Gbps, and links run in pairs can reach up to 20 Gbps. E-Band is a powerful option to have, especially when opportunities arise with premium customers.

The DoubleRadius team is here to support your wireless PTP link deployments. In addition to helping with equipment selection, we can provide link engineering, perform path calculations, and even arrange funding as needed.

Having looked at wireless networking opportunities, our next chapter covers additional opportunities with other technologies.

Chapter 2 - Opportunities with Other Tech

Expansion of Offerings and Business Growth
Building on new services ideas from the previous chapter, this chapter elaborates on additional possibilities. The goal, again, is to grow your business by offering new services to existing customers and by casting a wider net to expand your customer base.

Video Surveillance
Video Surveillance is an evolving technology. Today’s cameras work over traditional wired networks, but also over wireless IP networks. Versatile IP cameras with pan/tilt/zoom technology can be monitored and operated remotely via the internet from any location. Additional features such as megapixel resolution, thermal (night) vision, and weatherproof and vandal resistant enclosures are available options.

Video network installation is a natural extension for MSPs and SIs already offering WiFi or other wireless LAN/WAN solutions. DoubleRadius can recommend cameras ideally suited for customer deployments, as well as guidance for management and maintenance.

VoIP Systems
As land-line telephone services become nearly obsolete, the cost-effectiveness and the quality of VoIP phone systems is becoming apparent. VoIP systems include secure, feature-rich desk phones as well as wireless portables.

DoubleRadius has utilized a VoIP system at our headquarters for over a decade. We can help your company design VoIP solutions for your clients that are looking to modernize their telecommunications. Clients adopting a VoIP phone system can reduce their monthly costs both at the office and in the field.

Indoor Cellular Coverage Boosting
More than 70% of cellular calls are made indoors, where cell signal can dramatically decrease or diminish altogether. Despite the need for constant, reliable cellular service, improving indoor cellular is an opportunity often missed.

Our How to Optimize In-Building and Mobile Cellular Coverage with Cel-Fi article explains how the technology can be deployed to solve this issue for customers. This innovative solution:

  • Delivers high gain coverage (1000x stronger, 100dB)
  • Does not cause interference with other wireless
  • Installs easily
  • Allows for remote device management

Power Solutions
No system can function without power. Providing turnkey, outdoor, uninterruptible power systems for tricky remote locations presents yet another opportunity that solves customer’s problems. DoubleRadius partners with Tycon Systems to offer a variety of power options including:

  • Solar
  • Mobile solar (see below)
  • Wind turbine

The mobile solar solutions referenced above can be used on construction sites, at concerts and festivals, for emergency power, agriculture and other applications requiring temporary security and lighting.

Whether for cellular coverage boosting or power solutions, DoubleRadius can facilitate training for your team, and can recommend equipment that is ideally suited for your client’s requirements. Now that we’ve looked at a wide variety of opportunities in our first section, our second section explains the DoubleRadius resources that are available to support your work.

Chapter 3 - Reseller Program

DoubleRadius Is Your Partner for Growth
As your partner for growth, DoubleRadius is committed to supporting your business and helping you scale. We understand that you need certain pricing in order to achieve your target margins. We also realize that as you sell solutions to your customers, you may need support and advice for questions like:

  • How do I explain the value proposition of more expensive products?
  • How do I upsell a customer from network pieces to a complete solution?
  • What should a bill of materials (BOM) for a full solution should really look like?
  • What alternative solutions can I recommend when necessary?

DoubleRadius has created our Reseller Program to holistically address your Reseller needs, ensuring that you get the best of everything we have to offer. We have many Resellers customers throughout North America and Latin America that have been taking advantage of our program over the years (see examples below in chapters 6-8). We invite your company to utilize our program and enjoy all of these same benefits as well.

Advantages of the DoubleRadius Reseller Program
Companies joining our Reseller Program receive all of these benefits:

  • Customized product pricing
  • Discounted radio configuration and path profile services
  • Dedicated stock
  • No additional fees for blind drop shipping
  • Account management team
  • Customized programs to fit your reseller business model
  • Quick invoicing with tracking (see more below on FBM)
  • Product updates
  • Training for your sales team

Special Note for Amazon FBM Etailers
DoubleRadius’ business intelligence software works particularly well for Fulfillment by Merchant (FBM) Etailers selling on Amazon. Our system sends invoiceswith tracking very quickly, which is helpful for keeping metrics up and boosting Amazon ratings.

Program Eligibility & Requirements
There is a screening process to determine eligibility for our Reseller Program. Our Reseller team will review your application and contact you to discuss your acceptance based on a few simple criteria.

Program Requirements:

  • Applicants must provide a valid reseller certificate and/or tax exempt license validating their status in the principal state or location.
  • End users are not eligible.
  • A non-disclosure agreement must be signed.

How to Apply for the Reseller Program
Resellers can apply for the program by completing this Reseller Program application.

For more information about our Reseller Program, please contact:

DoubleRadius Reseller Team


Having reviewed the details of our Reseller Program, our next chapter outlines our consultation services. This important resource will come in handy when you’re dealing with more complicated projects, or when you run into technical issues requiring extra help.

Chapter 4 - Consultation Services

Helping You Do More
DoubleRadius provides consultation services to help your team effectively design customer networks and solutions. Our team is there to assist with, and to expand, what your team can do for your customers. As needed, we’ll conduct a site survey to gain critical insights into your customer’s local RF environment, and determine what RF spectrum and equipment will be most effective. Our knowledge of equipment interoperability of the variety of solutions available from different vendors then becomes a key factor in successful design.

Next, our team will run path profiles to help predict potential natural or man-made obstructions to connectivity. We can also preconfigure, test and label equipment before shipping, greatly simplifying the installation process.

Consultation services include:

  • Requirements Definition
  • Site Surveys
  • Path Profiles
  • Interference Analysis (more below)
  • Prior Coordination (more below)
  • Hardware Selection and Procurement
  • Hardware and Software Pre-configuration - Includes Testing and Labeling of Equipment
  • Project Management
  • Wireless Network Engineering - Topography, Routing/VLAN, and QOS
    • Point-to-Point
    • Point-to-Multipoint
    • Wireless LAN (WLAN)
  • Wired Network Engineering
    • Routers
    • Switches
    • Cabling and Fiber)
    • Firewalls
    • Voice
    • Video Surveillance
  • Certification Training

DoubleRadius can also offer guidance to your team on remote network monitoring and diagnostics, as well as troubleshooting hardware and software. Providing these support services to your customers will help minimize network downtime and add value to your services.

What Is Interference Analysis?
This in-depth process is pivotal to your network running smoothly, and includes:

  • Tower / WLAN propagation studies.
  • Frequency use planning.
  • Spectrum scan and analysis.
  • Identification of co-located or nearby licensed transmitters.
  • Identification of available frequencies considering existing and proposed systems (via analysis of adjacent or shared bands, detecting unwanted threshold degradation or potential earth station interference).
  • RF interference analysis - accurate prediction of interfering levels into and from your system (via software, and by analysis of terrain and antenna and radio filter performance).
  • Documentation of the system parameters including the selected frequency and any outstanding interference conflicts.

Arranging for Technical Services
Please note that only services offered remotely are available at this time, for the safety of our customers and staff. We hope that all services will be available again in the future. To make arrangements of our technical services, please contact:

DoubleRadius Reseller Team


Understanding the options for consultation services, our next chapter reviews other helpful resources that DoubleRadius offers to keep your team trained, educated, and informed.

Chapter 5 - Training, Education & Information

Product Sales Training
DoubleRadius can provide training on how to sell specific products when requested via conference call or video chat. In these sessions, our staff will provide an overview for your staff and on the selling points of the products identified. This will equip your team to better explain the value proposition of products, plus enable them to upsell to a more comprehensive solution with related products and accessories when appropriate. We can also share a sample bill of materials (BOM) for your team to use when quoting.

Ubiquiti Training Certification Classes
DoubleRadius has our very own Ubiquiti Certified Instructor. Prior to the current pandemic, we were holding classes every other month here at our Charlotte, N.C. headquarters. As circumstances allow, we hope to offer bi-monthly classes again at some point in the future.

Check Ubiquiti certification training schedule for updates on class status.

Courses are two-days of in-class training, with lab activities that teach the most important concepts in either enterprise wireless networking or outdoor wireless networking.

Courses we plan to offer again include:

  • Ubiquiti Enterprise Wireless Admin (UEWAv2) Course materials and lab activities use the latest UniFi Controller and 802.11ac, 2nd-Gen UAP hardware, with special emphasis on how to design, build, and manage WLANs.
  • Ubiquiti Broadband Wireless Admin (UBWAv2) Course materials and lab activities teach airOS-8 using airMAX-ac equipment, with special emphasis on how to design, build, and manage a successful Wireless ISP.

Private on-site training option:

DoubleRadius also offers private on-site training sessions for 10 or more pre-paid students taking both courses in the same week. This option is temporarily unavailable as well, but we hope that we will be able to provide it again in the future.

DoubleRadius Reseller Team


Education and Industry Information
In addition to our training certification classes, DoubleRadius also offers these free ways for your staff to learn about new technologies, product developments, and other industry information:

  • Webinars: Our monthly schedule of webinars includes two main types: Independently run or in partnership with a vendor. We present the material on technologies in a broad, vendor agnostic way for our independently run webinars. Vendors present the material on their specific solutions when we partner with them.
  • Check schedule or view archived presentations.

  • Blog: We regularly post blog articles on a variety on topics including technologies, industry applications, software, standards, business, funding, and more.
  • Read blog

  • Newsletters: Subscribing is a simple way to stay updated each month on new products, promotions, events, and more.
  • Subscribe

  • Social Media: For regular updates, follow us on one or more of our social platforms.
  • Twitter | Facebook | LinkedIn | Instagram

  • Special Events: DoubleRadius will occasionally host vendor roadshows at remote locations or other special events.
  • Check schedule

Our knowledgeable staff is also here to answer your questions. Call, email or chat with us to find the answers you need!

Our resource section now complete, let’s move on to our third and final section featuring two Reseller customer examples.

Chapter 6 - Reseller Use Case 1: Distributor, Retailer & Etailer

Q & A with Jason, Co-Owner & Branch Manager

How was your company started, and what were the initial offerings?
“The company was founded in 1985 in Virginia, in order to fill the gap for a regional distribution of the rapidly expanding data-com industry. The early years focused on providing a full-range of voice and data networks, fiber optic products and connectivity. Decades of growth since then has included expansion, new locations and showrooms, and acquisitions.”

What types of customers do you have?
“Our customers are all across the board, including providers, utilities, hospitals, and state and federal government to name a few.”

What is your role, and what does it entail?
“I joined the company in 2008, initially working in an outside sales role. Over the years, I took on the management of one of our branches, and eventually became Co-Owner along with one of the other Branch Managers.”

When did your company start working with DoubleRadius, and how did we help your business?
“Our relationship with DoubleRadius really began around 2015. Since then, we’ve purchased a vast array of inventory including:”

  • Wireless PTP and PTMP Radios
  • WiFi Access Points
  • Switches & Routers
  • Antennas
  • Video Cameras and NVRs
  • IoT
  • Surge Protectors
  • Cords
  • Adapters
  • Mounts

"The expertise of our DoubleRadius representative has paid countless dividends. He’s been very helpful in explaining what products are best for certain applications. Plus, I ask him all the time to get on the phone with our customers. He calls them directly so that I don’t need to get into the middle of it. He adds another level of technical expertise for our customers."

"Additionally, the training certification classes at the DoubleRadius office have helped us gain technical knowledge. We sent a staff member in for training on both enterprise wireless networking and broadband wireless administration."

In addition to sourcing products, has your company utilized DoubleRadius technical services for consultation, integration, or support? Describe.
“Our customers love receiving radios preconfigured, and utilizing DoubleRadius’ preconfig services streamlines this process for us. Beyond that, we’ve also used DoubleRadius’ network engineering services for a more complicated project we dealt with at one point when we needed the extra help.”

What products and/or services does your company provide today?
“We are a distributor of security, telecom, network, and audio/video related products, supplies, and tools. We have more than 80 employees working in 11 full-service retail locations spanning GA, PA, VA, SC, and our regional distribution center in NC.”

"The wide variety of products we sell at our retail stores and/or our ecommerce site include:"

  • Access Control
  • Intrusion & Fire Systems
  • Patch Cords
  • Racks & Cabinets
  • Security Cameras
  • Tools & Supplies
  • WiFi Access Points
  • Wireless Radios and Accessories

How has business changed for you and your customers in this current pandemic?
"We followed government agency guidelines in order to protect the health and safety of our employees, customers, and vendors. This included training our staff, providing PPE, and social distancing. Our showrooms were closed from roughly March 15th - June 1st, and our staff were working from home."

"Customers have been able to order through our e-commerce site, but we’ve otherwise conducted all our business over video calls. Although we’ve sold PPE in the past such as hard hats, vests, and sanitizers, we’ve been able to provide a lot of customers with medical masks during this crisis."

Do you have plans to add additional offerings?
"A new category of products we’re offering is thermal cameras. Through this unfolding crisis, we’ve seen the rising demand from our government, medical, and other private sector customers, and this meets an important need for them."

Chapter 7 - Reseller Use Case 2: MSP & Systems Integrator

Q & A with Thomas, Vice President & Co-Owner

How was your company started, and what were the initial offerings?
“In 2012, we started out simply fixing computers in our area of North Carolina. As our service grew in popularity, we quickly expanded to also resell network equipment and provide network managed services. We provided PC servers, kept anti-virus software updated, and provided network monitoring.”

What types of customers do you have?
“We have a wide variety of SMB customers, including car dealerships, restaurants, healthcare facilities, farms, and others. Projects vary greatly, from installing a backup server for a healthcare client to deploying a video surveillance solution for a farm.”

What is your role, and what does it entail?
“I serve as our Vice President, and I am also a Co-Owner. I manage our small team of full time employees and run our day-to-day business. I also get out in the field to help deploy customer solutions and troubleshoot network issues.”

When did your company start working with DoubleRadius, and how did we help your business?
“I came aboard just about a year ago, but our company has been purchasing equipment from DoubleRadius since 2012.”

"In sourcing our networking equipment through DoubleRadius, our representative has been tremendously helpful with keeping me informed on new products. He understands our network needs and proactively explains the benefits of new equipment. He doesn’t just push the latest and greatest, and I really appreciate that. He points out why new features of new products will or won’t be necessary or helpful to us."

"DoubleRadius has also provided technical assistance when we’ve needed it. One specific example was helping to troubleshoot a vendor bug when we had a tricky fail-over issue on a firewall. Another example was providing guidance on connecting two buildings about 500 ft. apart over a wireless link."

What products and/or services does your company provide today?
"We’ve expanded our offerings over the years to a whole host of services including:"

  • IT Consulting
  • Network Monitoring
  • Managed IT Services
  • Network Cabling / Infrastructure
  • Business Phone Systems VoIP
  • Satellite TV
  • Data Center Design and Management
  • Backup & Disaster Recovery
  • And others

How has business changed for you and your customers in this current pandemic?
“We’ve been crazy-busy helping meet the network needs of at-home workers and e-learners. We’ve also seen an increased demand for improved infrastructure. It seems that our customers are deciding it’s finally time to make those overdue network upgrades.”

Do you have plans to add additional offerings?
"We’re considering taking our managed networking services to the next level. Currently, we are more reactive than proactive, fixing things when they break. Our new remote network monitoring and management would be a monthly paid service that would include networking monitoring, firmware upgrades, and other proactive measures. This would enable our customers to stay ahead of their network issues."

Chapter 8 - Reseller Use Case 3: MSP & Systems Integrator

Q & A with Marty, General Manager

How was your company started, and what were the initial offerings?
“In the 80’s, our parent company began as a communications and public utility contracting firm in North Carolina. In the last decade, we’ve branched out with two separate companies - one focused on the integration (wireless, cabling, and security), and the other focused on an MSP model.”

What types of customers do you have?
“Our extensive list of clients spans clinical healthcare, commercial, industrial and educational markets, with sizes varying from a small office to a multi-level complex. We’ve also completed college campus fiber projects including new data center build outs, dorms and classrooms.”

What is your role, and what does it entail?
“My role in the company over the last 14 years has involved wearing a variety of hats: organization, management, and in more recent years purchasing for both of our newer integration and MSP sides of the house. I’ll even get out in the field still when needed, occasionally pulling wires and terminating jacks when needed.”

When did your company start working with DoubleRadius, and how did we help your business?
“Our integration company started in 2013, and our MSP started more recently, in 2018. As a purchaser for both businesses, this can make billing tricky. We connected with DoubleRadius a couple of years ago, and since then we’ve purchased a variety of equipment including wireless radios, WiFi access points, routers, switches, servers, etc. Invoicing took some getting used to, but our DoubleRadius representative has got this dialed in and he always gets invoices right.”

"Other ways DoubleRadius has helped us includes RMAs and troubleshooting. I remember a specific instance where we simply had a bad unit, and our representative helped us by quickly processing the RMA and providing our credit. DoubleRadius also gave us assistance with fixing a technical issue we were having on another occasion. These kinds of things are greatly appreciated."

What products and/or services does your company provide today?
"We specialize in the design, sale, and installation of all technology related services. This includes the certification and maintenance of all Cat5e/Cat6 copper, fiber optic and wireless networks. We provide complete technology concierge service for virtually any SMB. Our team of technicians proactively offers IT solutions and deploys network infrastructure to cover all our client’s technology needs."

"Our long list of services include:"

  • Managed IT Solutions
  • Backup & Disaster Recovery
  • Cyber Security
  • Help Desk Services
  • Cloud Solutions
  • VoIP Phone Systems
  • WiFi Networks
  • Wireless Building-to-Building Connectivity
  • Access Control
  • Video Surveillance Cameras
  • Network Cabling

How has business changed for you and your customers in this current pandemic?
“We’ve taken this opportunity to sure-up existing customers, updating what we call their technical business review (TBR). This involves reviewing network performance and also seeking feedback on how we can improve. We’ll factor this into our own review of internal policies, and in our preparation for our Fall offerings.”

"We’ve also adjusted our marketing and communications according to the times. We’ve published articles on working safely from home and avoiding Corona virus scams, for example. We’ve also provided a remote work policy template and offered a free Emergency Work From Home Consultation. This has led to acquiring new customers in need of better home networking, and equipping them with hard-to-find laptops"

Do you have plans to add additional offerings?
"We’re looking at a new enterprise level anti-virus solution with advanced AI. This would be in addition to the other changes currently under discussion for the Fall."


The End and the Beginning
You did it! Great job finishing the guide! We hope that what you’ve read has inspired some new ideas, and that you’ll allow us to share in your journey as you take your Reseller business to the next level.

DoubleRadius is Your Partner for Growth
DoubleRadius’ goal is to be your long-term partner for growth and success. As you utilize our resources, we can help your company capitalize on new opportunities. Like the Resellers featured in the last section, your business can be the next success story!

Apply for Our Reseller Program Today!
We are eager to work with your company, and we highly recommend applying for our Reseller Program outlined earlier in the guide. As a reminder, DoubleRadius will provide your company with:

  • Customized product pricing
  • Discounted radio configuration and path profile services
  • Dedicated stock
  • No additional fees for blind drop shipping
  • Account management team
  • Customized programs to fit your reseller business model
  • Quick invoicing with tracking (see more below on FBM)
  • Product updates
  • Training for your sales team

We hope the material in this Reseller Guide helps you take your next step towards growth and success as a Reseller, and we look forward to working with you!

Already in our Reseller Program? Contact us today to discuss your current needs.

DoubleRadius Reseller Team | 704-234-5404 |